The customers were trained following the guidelines from MISTT provided by the Global Mobile Industry Association
A digital literacy training jointly conducted by the telecom company Banglalink and international organisation of mobile operators GSMA, has increased internet use among the participants by 228 percent, said a press release.
Under a three-month long pilot project, a total of 117,000 customers, having no or low digital literacy, received the training from 3,200 Banglalink sales agents. The customers were trained following the guidelines from MISTT (Mobile Internet Skills Training Toolkit) provided by the Global Mobile Industry Association (GSMA).
The toolkit helps a trainer demonstrate how to use common applications (e.g. WhatsApp, Google and Facebook), keep track of data consumption and ensure safe use of internet on mobile phones.
According to the press release, Banglalink network witnessed a growth in data use by 59 percent after the training. In addition to growth among regular users, non-users and occasional users rate has increased by 19% and 15% respectively.
“MISTT was developed to support digital literacy initiatives in countries like Bangladesh, where low levels of basic digital literacy is a key barrier to mobile internet adoption,” said Claire Sibthorpe, head of connected women and connected society of GSMA, adding “ We are pleased to work with Banglalink on this initiative to advance digital inclusion in Bangladesh.”
“Bangladesh has made a tremendous success in the field of technology. Such a joint-initiative can play a vital role in this respect by enhancing people’s digital skills through the application of effective learning methodologies, said Erik Aas, chief executive officer, Banglalink.