AKASH, the country's only legal DTH service, has arranged a pilot campaign "Shohoj Rin" through IFIC Bank to financially support its subscribers.
The number of customers of AKASH has been significantly increasing in remote and semi urban areas of the country. Beximco communications informed that half of AKASH's total sales are in rural and semi-urban areas now. Sales have increased even in the hilly areas of the country, read a press release on Tuesday.
Beximco Communications' Head of Marketing & Business Development Muhammad Abul Khair Chowdhury said television is the easiest source of recreation. However, if there is a lack of quality connections people are deprived of recreation.
"He also said, AKASH is sincerely working to meet the demand of all walks of life. We are trying to keep the connection and monthly subscription price as low as possible. Yet the initial connection cost is difficult for many to pay at once. To overcome this obstacle, AKASH has arranged a pilot campaign "Shohoj Rin" through IFIC Bank. AKASH can be bought in easy installments on easy loans."
The installment facility is available in 30 branches of IFIC bank. Hope the installment facility will be available in all branches of IFIC bank soon, the press statement added.