Nivea partners with e-commerce platforms to expand market presence

Nivea, the world's Number 1 skin care brand, has partnered with multiple e-commerce platforms in Bangladesh in a bid to make its wide portfolio of personal care brands easily available to consumers in the country.

Launched in some leading e-commerce platforms, including, Daraz, Chaldal.com, Shwapno.com, Shajgoj, Eorange, Shoparu, Ghore bazar, Meenaclick, and Shop up, the Nivea now offers a safe and reliable delivery channels to access their loved skincare essentials in full compliance with strict hygiene measures and contactless delivery, said a media statement on Tuesday. 

Nivea in Bangladesh is represented by the International Distribution Company Bangladesh (Pvt) Ltd, popularly known as IDC, as the official distributor.

Nivea aims to cater to the growing needs of consumers by providing ease of availability and more accessibility of skincare products including Shower Gels, Roll-ons and Face washes, among others. 

Since e-commerce is likely to become the mainstream across businesses as we move forward, Nivea is opening up new distribution channels to extend their customer reach while also seeking to attract new customers, the media statement read. 

This service will be available for consumers across Dhaka and will soon expand to other cities in line with expansion of the e-commerce companies in due time. 

Commenting on the issue, Sudhanshu Krishna, associate director international business at Nivea said, "Our consumers are at the heart of everything we do. We have seen a growing demand even during this lockdown for our products hence it was only natural that we keep our supply chains moving to get closer to our consumers."

"We hope through these partnerships, we can help consumers earn a stable livelihood in these unprecedented times. We would like to thank all our delivery partners who have come on board with us in this effort."