TikTok, the world's leading short video platform, launched a hashtag campaign, #joybangla, to celebrate Bangladesh's rich heritage and culture on Victory Day.
As part of the campaign, TikTok will run a contest urging its users to post videos showing their creative side and share enthusiasm for #JoyBangla, says a press release.
The winners of the contest will get Daraz gift cards ranging from Tk10,000 to Tk2,500 every day, starting on 11 December. The contest ends on 17 December.
The contest empowers creators to engage with their community through creative storytelling using specially designed in-app stickers.
TikTok will choose 13 winners every day based on video quality, number of likes and level of creativity of their content under the hashtag.
Several prominent creative storytellers such as Proshi, Imran Mahmudul and Shakib Al Hasan among others have already started sharing their content using the hashtag #JoyBangla.