The rocker joins a host of music stars who have converted to veganism, including Sir Paul McCartney, Bryan Adams, Ellie Goulding Will.I.Am and Ariana Grande
Music Icon 'Meat Loaf' recently joined the vegan craze and decided to give up meat and animal products for the month of January for the 'Veganuary campaign.'
The rocker joins a host of music stars who have converted to veganism, including Sir Paul McCartney, Bryan Adams, Ellie Goulding Will.I.Am and Ariana Grande, reports Daily Star UK.
Meat Loaf, real name Marvin Lee Aday, said: "When Frankie & Benny's first approached me to rebrand to Veg Loaf I said no way in hell – I won't do that.
"But, I'd do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference."
Elise Ash, director of strategy and brand at Frankie & Benny's, said: "We wanted to encourage diners to swap meat for veg this January, so who better to sign up than one of the most recognised artists on the planet.
"Funnily enough, our new video isn't far off the original real-life pitch to Meat.
"While we couldn't convince him to rebrand to Veg Loaf, we're just delighted he's the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes."