Netflix has launched a television-like live broadcasting channel ‘Netflix Direct‘
The streaming giant Netflix which came to the market as an alternative to cable television is going to give the audience TV like experience.
Netflix has launched a television-like live broadcasting channel 'Netflix Direct' in France, reports Techportal.
Netflix Direct will only be available on the web browser platform of the company and will offer curated content in a scheduled, TV-like manner. The test began rolling out November 5, and will roll out more widely in the country starting December.
It will feature films and shows from Netflix's own catalog, including shows from France, America and all over the world.
The channel will run on real-time programming and it will have a fixed schedule of streaming content.
The streaming giant explains that the reason it chose France to introduce the new channel service is because the country shows a higher trend in consuming traditional television.
Netflix had earlier tested another feature, Shuffle Play, on its platform with selected users. The tool would randomly pick and play content from a user's 'recommended' section, which contains shows and movies that the user might like.
The difference between Shuffle Play and Direct is that, in Direct, the content that is streamed would not most likely be suited according to the user's taste.