RedQuanta conducted a study aiming to understand leading smartphone brands’ commitments to their customers towards after-sale; Xiaomi displayed consistent growth and improvements across most parameters of the survey
Chinese consumer electronics company Xiaomi has been consecutively chosen by consumers as "the best brand" in terms of after-sales services in Bangladesh for Q4 2019.
RedQuanta, leading consumer intelligence firm from India made the announcment, said a press release issued by Xiaomi.
Placing a major focus on speed of problem resolution, it was revealed that Xiaomi ranks first in terms of after sales customer satisfaction in Bangladesh.
Xiaomi is also improving rapidly on various other metrics such as infrastructure and ambience, issue resolution and staff knowledge, among others.
RedQuanta conducted a study aiming to understand leading smartphone brands' commitments to their customers towards after-sales. More than 500 respondents participated in the research survey
The journey of a typical customer seeking repair & service of their smartphone was divided into five segments: infrastructure & ambience at the service facility, smoothness of service initiation, staff interaction, the turnaround time for service completion and quality of issue resolution.
Each of these responses was separately scored and analysed. This study was conducted across the leading smartphone players – Xiaomi, Samsung and Huawei present in Dhaka and other main cities through the country.
The company displayed consistent growth and improvements across most parameters of the survey.