Bangladesh Brand Forum (BBF) on Wednesday announced the list of brands receiving the honour of 12th Best Brand Awards in a virtual event.
A total of 105 brands were recognized across 37 categories. In the overall top 15 brands rank, bKash won the status of the number one brand. Closeup and Ispahani secured the second and third places in the overall best brands rank, said a press release.
The award-giving ceremony started with the welcome speech of Nazia Andaleeb Preema, Director, Bangladesh Brand Forum, President, Women in Leadership (WIL), and Founder, Bangladesh Creative Forum at the opening ceremony of the event. She said, "To be really edgy, local brands need to delve in our cultural dimension by understanding the psyche of evolving Bangladesh strong brands has to immerse with science and arts. Only then brands will be sustainable because it is about striking emotional chords with functionality."
Prashant Kolleri, leader – Customized Intelligence, Nielsen South Asia, gave a detailed speech to describe the Methodology of Best Brand Award 2019.
Private Sector & Investment Advisor to Prime Minister, Salman F Rahman MP said, "as we are preparing to welcome 2021, I urge everyone to give their best at advancing their personal journey, but also actively play their individual role in taking the nation forward".
An initiative by Bangladesh Brand Forum, Best Brand Award 2020 was powered by AIUB in partnership with Nielsen Bangladesh, in association with The Daily Star and Backpage PR.