The primary objective of the campaign ‘You Know You Need It' is to reinforce the ever-present nature of furniture in our daily lives and routines and how furniture can be a true reflection of our personalities.
Isho, an innovative and disruptive furniture brand has started a campaigna titled 'You Know You Need It' in the city for three weeks on Wednesday.
The primary objective of the campaign 'You Know You Need It' is to reinforce the ever-present nature of furniture in our daily lives and routines and how furniture can be a true reflection of our personalities.
The campaign will be something that residents of the city would not have seen or experienced in the past from any furniture brand, said a press release.
Being high on engagement and bringing Isho's furniture right to people's doorsteps, this ground-breaking campaign, will feature a specially decked out and customised Isho van that will be seen across various locations in the city.
Each week, a different room set up will be showcased – a living room, office, dining room, and bedroom - where on-lookers and bystanders will be able to come and see a selection of Isho's global designs up close and in person.
Upping the 'wow' factor and high decibel stakes the campaign will also see surprise celebrity guest appearances and a whole heap of exciting discount giveaways and the chance for people to enter a Grand Raffle Draw.
Complimenting all these activities, would also be specially created event pages on Facebook and Twitter where people can keep track of the van's whereabouts, movements and daily offers.
All in all, the Isho van will cover over 30 localities between North and South Dhaka on a daily basis and will be making regular stops for customers to enter the van.
As Covid-19 precautions measures, the van will be regularly sanitized and both facemasks and hand sanitizers will be given to people who enter the van.
Rohan Srinivasan, head of marketing and communications of Isho, said, "Our van should get people thinking about furniture and generate excitement. We wanted our first campaign of the year to be unique for a number of reasons. This campaign is all about showcasing our global designs to the wider public and giving them a first-hand opportunity to see our products and know about Isho."