LafargeHolcim Bangladesh Limited (LHBL), a famous cement manufacturer, has launched an innovative and one-of-it's-kind water resistant cement named 'Holcim Water Protect'.
Rajesh Surana, chief executive officer of the LHBL, inaugurated the launching ceremony through the digital platform on Sunday. Amongh others, Dr Raquib Ahsan, Civil Engineering Department professor of BUET, joined the virtualt programme, said a press release.
Holcim Water Protect has been developed through the company's in-house product innovation and manufacturing capabilities in collaboration with the Innovation Center of LafargeHolcim Group.
The product has been scientifically formulated and customised for the Bangladesh market by leveraging LafargeHolcim Group's Smart Blend Technology.
Holcim Water Protect ensures reduced caplillary action resisting the permeation of water thus making it damp and seepage resistant. It has special properties by which it eliminates damaging effects of water that weaken structural elements like roof, foundation, walls, columns and beams thus resulting in more stonger and durable homes.
Addressing the occassion, Surana said they are delighted to introduce the most innovative and premium product Holcim Water Protect for their customers in Bangladesh.
This product has been developed through continuous consumer engagement, research and thorough understanding of the damaging impact of water on houses, he mentioned.
"Given the heavy rainfall in Bangladesh, we believe that Holcim Water Protect shall help our our customers build their dream homes that are free from dampness and seepages," he added.
With the introduction of Holcim Water Protect, LHBL has moved a step forward to become the most trusted building material solutions and service provider of the country.
LHBL is a part of LafargeHolcim Group, a global leader in building solutions based in Switzerland. In Bangladesh LHBL already owns two popular cement brands 'Holcim Strong Structure' and 'Supercrete'.