Bangladeshi electronics giant Walton has recently ramped up its export of LED televisions to Germany and other European countries.
The local brand plans to export 1 lakh television units to Europe by 2021. This large volume of exports will play a vital role in Bangladesh's economic progress during the coronavirus pandemic.
Walton officials said that they started exporting televisions to Germany last year. Walton has been manufacturing various products, including televisions manufactured with German technology and machineries, at its own factory following the European standard.
European electronics giant named Intersales A/S, has been importing various models of Smart LED TVs from Walton to retail in Germany and other European countries.
Meanwhile, German ambassador in Dhaka Peter Fahrenholtz congratulated Walton through an email and expressed his keen interest to visit Walton factory in the near future.
Walton's Europe Business Head Tauseef Al Mahmud said that this year Walton developed several new models for international markets, including Germany. From next week, he noted that these new models will be exported to Germany and other European countries.
For exporting televisions to the Western markets, he informed that Walton has partnered with Google to develop smart televisions to stay in the forefront of innovation.
New models of refrigerators, air conditioners and kitchen appliances complying with the European standard are coming by the end of this year, he added.
Walton Television's Chief Executive Officer Mostafa Nahid Hossain said that they are manufacturing energy saving televisions in line with the international standard.
From Switzerland-based testing lab SGS, he said, "Walton television has received several standards' certificates like CE, ROHS and EMC. These certificates are mandatory for exporting TVs to European countries."
Edward Kim, president of Walton's International Business Unit, said, "Due to the Covid-19 situation, overall global television demand has seriously dropped, and it is expected around 200M sets now."
"Nowadays, we are witnessing strong demand from Europe because customers are starting to trust Bangladesh as a reliable and alternative manufacturing hub. We believe European consumers will be delighted with made-in-Bangladesh products."