Lily emerges as the leading brand in consumer trust

'Lily' is rapidly becoming one of the top brands in the country. With a wide range of skincare, colour cosmetics, and personal care products, the brand has already established a strong market presence.

According to a recent report by Brand Valuation Consultancy, Lily, a brand under Remark LLC USA, has risen to a leading position among emerging brands in Bangladesh, reads a press release.

Lily places special emphasis on producing top-notch products by incorporating cutting-edge technology. The brand has also garnered attention by associating with top models and actors. Under the leadership of Remark-Herlan's Director and Bangladeshi film superstar, Shakib Khan, Lily has already made a significant impact both locally and internationally.

Brand officials reveal that Lily manufactures world-class colour cosmetics and beauty products in its own factory in Bangladesh.

In the cosmetics sector alone, the brand offers 110 different types of products.

In addition, their skincare range includes 17 products such as creams, petroleum jelly, and lotions. The personal care unit comprises 15 products, including face wash, body wash, beauty soap, and shampoo. To ensure international standards, Lily conducts continuous research in an advanced laboratory managed by a team of both local and foreign experts, which ensures product quality and meets consumer demands.

Dr. Sakun Mangut, one of Asia's renowned cosmetologists, stated, "Since cosmetics and skincare products are directly related to human skin and health, and their effects are visible on the body, they should not be marketed without thorough research and testing.

These products must be formulated based on studies of the local environment, weather, and skin types. This practice was previously lacking in Bangladesh. Although there were many brands, they failed to earn consumers' trust.

Lily, however, stands out by investing heavily in research before producing any product and ensuring that the products meet global standards based on the skin types and weather conditions of the country. I believe Lily will soon establish a strong presence not only in Bangladesh but also in Asia and the global market."

Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum, an organisation associated with brand valuation, said, "Brands play a significant role in consumers' lives. The growth of a brand increases its responsibilities towards the country and society alongside its business.

We recognise those brands that contribute significantly not only to their business but also to the growth of the nation and the economy as a whole. I believe this recognition will inspire all active brands in Bangladesh to perform even better. Among emerging brands, Lily holds a prominent position. I hope they will further enrich our standing in the global market."

Remark-Herlan's Director, actor Shakib Khan, remarked, "We have entered the market in a very short time, yet consumers have embraced the quality and flavour of our products. We believe that Lily will soon rise to the top among international brands in Bangladesh.

Our focus is not just on business-centred marketing; we have structured our marketing strategies keeping in mind the country, its people, and its overall development. This will not only build brand image but also contribute to the nation's progress."

The advertisement for Lily Beauty Soap, featuring Shakib Khan and American model Kelsey and shot in the USA, has already created a stir. Moreover, the advertisement for Lily Silko Shampoo has also been aired recently.

Several other product advertisements are awaiting release. Lily Brand CEO, Hasan Farooq, mentioned that they have started branding all their products, which will gradually be visible. Apart from television, Lily Brand's presence has become noticeable through various media such as daily newspapers, digital platforms, social media, billboards, signposts, and shop signs.

Moreover, timely branding processes are ongoing through influencers and industry-related professionals.

In the Global Soft Power Index 2023, Bangladesh ranks 97th, and the South Asian country recorded a 37% annual growth in brand value, emerging as one of the fastest-growing nations in the rankings.

According to the Global Soft Power Index 2023, Bangladesh's score rose from 29 in 2022 to 35.1 in 2023, resulting in a brand value of $371 billion.

India, with a brand value of $2,924 billion, has moved up one spot to 28th in the index. Among South Asian countries, Bangladesh ranks second in terms of brand value, following India, while Pakistan, Sri Lanka, and Nepal have brand values of $232 billion, $48 billion, and $29 billion, respectively.