Senior Executive (Brand & Communications) | Unimart Limited

Position – Senior Executive (Content, Digital Marketing & Research)

Department – Brand & Communications

Business Unit - Unimart Limited

Job Responsibilities

• Generate creative and engaging content, including social media contents and posts, in-house media platforms (like MDU, POS displays, and other digital platforms at store premise), articles, social media updates, websites, videos, and more.
• Assist in planning and implementing digital marketing campaigns across various platforms, such as social media, email marketing, search engine marketing (SEM), and display advertising.
• Conduct market research to identify target audience behavior, preferences, and trends.
• Optimize content for search engines (SEO) to improve organic search rankings and visibility.
• Promote content through various channels, including social media, email marketing, and content syndication.
• Use analytics tools to track the performance of content and digital marketing campaigns.

Educational Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience Requirements: 3 to 4 year(s)

Work Experience & Skills Requirements:

• Proven experience in content creation, digital marketing, and research.
• Strong writing and editing skills with an understanding of content marketing principles.
• Proficiency in digital marketing tools and platforms, including SEO tools, email marketing software, and social media management platforms.
• Creative thinking and a passion for staying up-to-date with industry trends.
• Data-driven mindset with the ability to analyze and interpret marketing data.
• Familiarity with web analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress).

Working Relationships:
Internal: Team Members/other Functional Teams/Group & Sister Concern Teams/Management team
External: Creative/digital/activations/events/media buying agencies, Vendors/Suppliers, Partners

Job Location: Gulshan-2, Dhaka-1212

Salary: Market-based competitive salary will be offered with other benefits commensurate with qualification and relevant experience.

Apply through bdjobs or send your resume at [email protected]

Deadline: December 09, 2023