He ate 41 eggs and just when he started eating the 42nd egg, he collapsed and fell unconscious.
An egg-eating challenge cost a man's life, the bizarre incident happened in India's Uttar Pradesh on Monday.
The deceased is Subhash Yadav, 42.
Yadav, along with his friends went to Jaunpur's Bibiganj market area to eat eggs, but after an argument broke out, they decided to settle it with a bet of Rs 2,000 paid to the person who would eat 50 eggs, reports NDTV.
Yadav accepted the bet and began eating. He ate 41 eggs and just when he started eating the 42nd egg, he collapsed and fell unconscious.
The local people rushed him to the district hospital from where he was referred to the Sanjay Gandhi Post Graduate Institute of Medical Sciences. He died hours later.
Doctors claimed Yadav died due to over-eating, while family members refused to comment on the incident, police added.