OPPO, the global smartphone brand has recently organised its second annual 'OPPO INNO DAY,' where the brand has shown its newest rollable concept handset 'OPPO X 2021,' along with the OPPO AR Glass 2021 and the brand's very own OPPO CybeReal AR Applications. Regarding its new products, Levin Liu, Vice President, Head of Research Institute, OPPO had a Q&A session with the journalists over the world. In this session, he with his team, highlighted on the brand's new products and elaborated its plans for the future.
Question: The '3 + N + X' technology development strategy shows brilliant potential. How do you measure the impact of such a unique formula for the upcoming years?
Levin: As you know from the OPPO INNO DAY 2020 event, in the strategy – '3' refers to the underlying technologies – the prime capacities of the software, hardware and service technologies. 'N' refers to the essential capabilities, such as AI, security and privacy, multimedia, and interconnectivity and 'X' indicates the innovative techs like AR, flash charge, various new form factors (concepts), imaging, and more. Leaping into the future, this strategy will have a huge impact in every society. Prioritising in the R&D development, OPPO plans to build futuristic civilisation offering high-end tech marvels to ease everyone's lives. The mass population wants an easier life where every task would be smoother, and OPPO plans to offer them what they need and what they want.
Question: Can you share with us information regarding the initial market projections of OPPO CybeReal? How big do you evaluate the market for the OPPO CybeReal products is?
Levin: OPPO CybeReal AR application allows high-precision localisation and scene recognition in real-time spatial calculation technology. OPPO's three core technologies include precise reconstruction of the world in real-time high-precision localisation and OPPO Cloud. Using the cameras, concurrent localisation and enhanced mapping algorithms, OPPO devices will achieve three-dimensional localisation, while AI will allow smartphones correctly identify the user's location within millimetres. As a result, navigation would be more precise than ever before.
And because of the meticulousness of CybeReal in localisation – from industrial use to trekking, its applications are huge.
Question: The 'OPPO X 2021' handset is nothing less than an innovational wonder. What feedback have you been receiving lately about the exceptional smartphone?
Levin: No innovation comes easy. There are unparalleled efforts to make such a thing happen. When it comes to a concept product, we take these products as a way to do two things. First, it is a guide to fill a drive and boost our internal innovation and inspire our imagination. Second, it can also help us to better envision the future use of technology in the means of interaction and communication. This type of new concept products helps the industry to grow in a rapid pace, towards new and better innovation. Therefore, 'OPPO X 2021' has already generated huge response in the industry as well as among the tech enthusiasts.
Question: You said that OPPO is working on a 'digital reconstruction of the physical world'. Could you give us a more detailed insight of this exciting and futuristic concept?
Levin: focus on the possibility of the seamless integration of the physical world and the virtual or the digital world. As users, we live in a three-dimensional physical world. However, the information and data that we exchange in a daily basis are almost all in a two-dimensional format. We are trying to find out how we can represent these pieces of two-dimensional information into three-dimensional world. In this very process, perceiving the data and information will be even easier and more interactive.
Question: Exactly how Full-Path Colour Management System will help capturing better photographs? What are the improvements you have made in capture?
Levin: OPPO's Full-Path Colour Management System will help users to capture, encode, store, decode and display in a 10-bit Colour depth both in image and video, maintaining a lossless processing. Capturing true Colours, it will reconstruct the features of the objects in the real physical world to give the objects more natural look. The system will accurately preserve and reproduce Colour in the digital form with improved underlying layer and design. With is system, OPPO phones will capture all the information around the object to vividly represent in in the photographs.
Question: To render the best Colour, you have made huge improvements capturing photos. Apart from those, you also improved the display. How did you improve the display in the Full-Path Colour Management System and what is the value of it for users?
Levin: High-quality screen is always crucial to the system. To ensure such a feat, we calibrated every screen on the production line to capture the raw data from the screen with optical instruments, and generate a high-precision 3D-Lut file, which will then be updated to the display processing module on the smartphones, to fine tune various indicators including the Gamma value, non-linear attributes, range of Colour, Colour crosstalk, hue, saturation, etc. The gamut mapping, and new mapping algorithm, we implemented Colour gamut adaptation as well. We have also joined with International Colour Consortium (ICC) to provide our consumers with more Colour matching services across devices and systems to ensure Colour accuracy and perception consistency.