Counterpoint Research 2020: Nokia leads the trust rankings
The research was carried out on the four most important features of smartphones
Global tech research firm Counterpoint Technology Market Research has recently published its smartphone trust rankings 2020, where Nokia phones lead the trust rankings.
The research was carried out on the four most important features of smartphones – software, security updates, build quality, and devices recommended for enterprises.
Almost all industry leader smartphones were selected in this research, where Nokia, Oneplus, Samsung, Realme, and Xiaomi smartphone brands ranked among the top five respectively.
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This is the second successive year where Nokia phones lead the global rankings in providing the fastest software and security updates with the highest share of portfolio recommended for enterprises.
Counterpoint research emphasized the security updates offered by the smartphone brands as one of the most crucial factors.
Surprisingly, not many consumers who took part in the survey considered regular security updates as a highly desirable feature. However, irregular updates make smartphones vulnerable to security hacks.
In Counterpoint's research, Nokia, Oneplus, and Samsung had the maximum number of security updates, whereas Nokia, Lenovo, and Oneplus were the fastest smartphones in taking updates.
When it comes to regular software and security updates availability on different tier smartphones, Nokia and Oneplus scored 100% in taking regular updates on smartphones from less than 200 USD to more than 600 USD.
On the other hand, popular brands like Samsung, Realme, and Xiaomi fell a bit short in updating smartphones under 200 USD.
The build quality factor went under a rigorous product testing comparison on a number of variables including drop and impact, fatigue, thermal test, force measurement, robustness, force measurement, wear and scratch, and moisture and liquid test.
While all the smartphones brand did moderately well, Nokia showed to be exceptionally fit in case of hard pressure and drop impact, surpassing the industry average.
Other than Nokia leading the highest share of portfolio recommended for enterprises, Lenovo, Oneplus, Samsung, and Oppo have also managed to rank in the top five. However, the gap between Nokia and other brands has shrunk in one year.
Adam Ferguson, the Global Head of Proposition, Partner and Product Marketing at HMD Global, the home of Nokia phones, on Counterpoint's findings, said:
"At the beginning of our journey – when we launched our first smartphones in 2017 – we promised that a Nokia smartphone experience would be pure, secure and always up-to-date."
"For the second year in a row, research by industry authorities has recognised our unwavering commitment to providing a phone experience that keeps getting better with time – ensuring that a Nokia smartphone delivers a secure, reliable software experience you can truly depend on," he added.
According to the Counterpoint Research officials, the Covid-19 pandemic has boosted the ever-increasing dependence on smartphones among the users.
The research also remarks that the global smartphone replacement cycle has reached 30 months. This means the users today would decide to buy a smartphone that offers at least a three-year long secure and updated experience throughout the ownership.
