China was the third-largest destination for EU agricultural and food products in 2019, worth 14.5 billion euros ($17.2 billion)
The European Union and China signed a deal on Monday to protect each other's exported food and drinks items from feta cheese to Pixian bean paste ahead of challenging discussions on trade, climate change and human rights at an online summit.
The two sides will respect the names of 100 European regional food designations and 100 Chinese equivalents, meaning for example that China will only allow "champagne" to be used on sparkling wine from the French region of that name.
China was the third-largest destination for EU agricultural and food products in 2019, worth 14.5 billion euros ($17.2 billion).
The new deal is a trade coup for Europe as US, Australian or New Zealand producers will no longer be able to use the protected names on their exports to China, although there is a transition period for certain cheeses.
Chinese President Xi Jinping and German Chancellor Angela Merkel, with the EU's chief executive and chairman, will hold talks from 1200 GMT on more taxing topics in a summit that was to have been held in the German city of Leipzig.
"Time for real action to address imbalances and to show global leadership," European Council President Charles Michel, who chairs EU summits, said on Twitter before the meeting.
European attitudes have hardened towards Beijing because of the novel coronavirus, which many scientists believe originated in China, and because of a new security law on Hong Kong that the West says curtails basic rights.
The EU wants stronger commitments on climate change from China, the world's top polluter.
The two regional powers are also struggling to seal an investment agreement by the end of the year, to give European companies greater access to the Chinese market and to prevent the EU increasing trade defences.
"We hope the European Union will carefully reconsider characterising China as a systemic rival," China's diplomatic mission to the bloc said on Twitter, referring to the EU position that Beijing is becoming a rival as much as a partner.
"Confrontation and rivalry will not make the world a better place to live in," the Chinese mission said.
($1 = 0.8434 euros)