Apple Vision Pro

Apple's decision to adjust production targets for the Vision Pro underscores the challenges of meeting evolving consumer preferences in the competitive landscape of mixed reality technology. Photo: REUTERS
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Apple Vision Pro production reduced due to low sales

Apple recalibrates its strategy as demand for the Apple Vision Pro falls short of expectations, prompting a significant reduction in production targets, according to analyst Ming-Chi Kuo

The team of surgeons received assistance from a scrub nurse who wore the headset. Photo: Collected
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Apple's Vision Pro used to aid in performing spinal surgeries

Photo: Collected
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Apple Vision Pro components cost $1,542 per device: research

Photo: Collected
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Apple Vision Pro: A device poised to redefine personal computing